plausible

Plausible Analytics provides a privacy‑first alternative to traditional web analytics services. The core features include: - **Simple, uncluttered dashboard** – all key metrics are displayed on a single page, eliminating the need for complex report building. - **GDPR/CCPA/PECR compliance** – no cookies, no personal identifiers, and no IP storage. Data is aggregated, not tied to individuals. - **Lightweight tracking script** – the JavaScript snippet is small, reducing page‑load impact. Events can also be sent via a dedicated API. - **Reporting integrations** – weekly or monthly summaries can be delivered by email or Slack, with optional traffic‑spike alerts. - **Team collaboration** – multiple users can be invited with role‑based permissions, and dashboards can be made public via a shareable link. - **Goal and conversion tracking** – custom events, dimensions, ecommerce revenue, outbound clicks, form completions, file downloads, and 404 pages can be monitored, supporting funnel analysis. - **Search keyword insights** – integration with Google Search Console provides accurate keyword reporting. - **SPA support** – works automatically with modern front‑end routers, including hash‑based routing. - **Migration tools** – import historic Google Analytics data and use a Google Tag Manager template for easy transition. Deployment options: - **Managed Cloud Service** – a subscription‑based offering hosted in the EU, handling CDN, high availability, backups, and security out‑of‑the‑box. - **Self‑Hosted Community Edition (CE)** – free, open‑source version that can be installed on any server. Users are responsible for infrastructure, updates, and support, but gain full data ownership and the ability to query raw ClickHouse data. Technical stack: - Backend built with Elixir/Phoenix, using PostgreSQL for general data and ClickHouse for high‑performance analytics. - Frontend styled with TailwindCSS and powered by React for interactive dashboards. Licensing: - The server component is released under AGPL‑v3, while the JavaScript tracker is MIT‑licensed. Plausible positions itself as a minimal, privacy‑respecting analytics solution suitable for individuals, small businesses, and organizations that prefer to keep visitor data under their own control.