analytics

Plausible Analytics is an open-source web analytics platform focused on privacy. The README presents it as a lightweight, cookie-free alternative to Google Analytics, available as a managed cloud service or as a self-hosted Community Edition. Its privacy approach is central: it aims to measure traffic rather than individuals, stores no personal data or IP addresses, uses no cookies or persistent identifiers, and is described as compliant with GDPR, CCPA and PECR. The dashboard is presented as simple and clutter-free, with key insights on a single page. A small JavaScript tracker can be included on a website, and events can also be sent directly to an events API. The product supports modern frameworks and single-page applications, including pushState and hash-based routing. It can track goals, conversions, revenue attribution and funnels using custom events and dimensions. Codeless tracking is offered for outbound link clicks, form completions, file downloads and 404 error pages. Real-time insights show live traffic. Reporting can be delivered weekly or monthly by email or Slack, including traffic spike and drop notifications. Team members can be invited with role-based access, and dashboards can be shared publicly or through a link. Integration with Google Search Console brings keyword data into the dashboard. Stats can be exported through the stats API or CSV, and the README mentions a Data Studio/Looker Studio connector for the cloud service. The self-hosted Community Edition is the free option. Operators are responsible for their own server, installation, maintenance, upgrades, capacity, uptime, backup, security and stability. CE follows a long-term release schedule, published twice per year. Premium features such as marketing funnels, ecommerce revenue goals, SSO and sites API are not available in CE, in order to support the project's long-term sustainability. Bot filtering in CE is basic and targets common non-human traffic using the User-Agent header and referrer spam domains, while the managed cloud service has more advanced bot filtering. Self-hosters can access raw data directly from the ClickHouse database, but the Data Studio Connector is not available. CE is community supported through forum discussions and does not include premium support. The technology stack is Elixir and Phoenix on the backend, PostgreSQL for general data, ClickHouse for analytics, and React with TailwindCSS on the frontend. The Community Edition is released under AGPLv3 or later, while the JavaScript tracker is released under the MIT license. The README also notes contribution guidelines, a public feedback board, social channels, and trademark guidelines for the Plausible Analytics name and logo.